![]() “Relevant ads in non-intrusive, organic formats will still be displayed to the user.” “Yandex.Browser now blocks full-screen banner ads, pop-ups with a countdown timer, autoplay video ads and other formats of unwanted advertising, or those that do not comply with new advertising guidelines announced by the Russian branch of the IAB last month,” the company said in a press release announcing the news. ![]() But baking in ad blocking by default takes things a step further. Yandex previously added support for third party ad-blocking extensions to its mobile browser, and a complaint button for mobile users to report bad ads. Users of the Yandex.Browser who update to the latest version will find the ad blocker feature activated by default on both the desktop and mobile versions (though it can be user deactivated in the settings) - preventing “annoying or disruptive ads from loading when a page is displayed”, as the company tells it. And Yandex is providing a diagnostics tool, available on the Yandex.Webmaster service, where it says “publishers and advertisers can check if their advertising is compliant with Yandex standards”. The filter will not block ads that meet IAB Russia guidelines. It says its aim is to enhance users’ browsing experience by blocking “intrusive advertising”. The Russian search giant trailed the change to local press back in December, following new guidelines from the local branch of the Internet Advertising Bureau (IAB) - which it helped develop. Yandex has added a native ad-blocking feature to its browser in Russia.
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